Why choose Salt Property Group?
Salt Property Group is one of the only agencies in the City of Melville to be experienced in selling both residential and commercial properties. Prior to 2011, Salt Property Group traded as Glen O”Brien Real Estate but has built a well established client base with the business having started operations in 2003. Over this time, the company has grown to become a boutique and multi skilled agency consisting of trusted, modest and highly experienced real estate professionals.
The 80-20 Rule
As in many industries, and particularly in real estate, it is a general rule that 80% of the transactions is performed by 20% of the industry’s professionals. Having said this, there are many great real estate agents and sales representatives in the industry but to give yourself the best opportunity to achieve a great outcome you want to choose an expert that sits in the top 20%. We’re proud to say that the sales team at Salt Property Group was responsible for over 70 property transactions over the financial year 2015-16.
Qualified and Experienced
As the Principal of Salt Property Group, Glen O’Brien has been selling real estate in Western Australia for more than 25 years. He oversees all sales consultants within the business and imparts his knowledge to everyone within the organisation ensuring that every client receives exceptional service. Salt Property Group also employs a range of tertiary educated staff specialising in marketing, development planning, real estate services, financial services and information technology assuring relevant expert advice for our clients.
With 86% of potential buyers using the internet as their main tool to search for property, an innovative digital marketing strategy is paramount to achieving a successful sales result (Residential Consumer Property Seeker Report, Jan 2015).” Salt Property Group continually invests in having the best digital platforms and tools such as websites, social media marketing, video, electronic flyers and email marketing to meet the needs of both sellers and buyers.
Development and Training
The promotion of personal development for our sales staff is highly valued within our organisation. The motivation, development and skills that are needed to provide an exceptional level of service all result from continual training and improvement.
Feedback and Knowledge
The successful sale of a property requires a trusted partnership between the owner and agent. To achieve this, Salt Property Group promotes the delivery constant market knowledge and feedback. Some of the tools we use to manage this include comparative market analysis reports and activity report statements.